Solid or not solid Oak Furniture

Solid or not solid Oak Furniture

Oak Furniture Land claims that an Advertising Practice Authority court’s decision that it can no longer respond to its furniture as “solid hardwood” has had far implications for the furniture retail sector and that the Advertising standards authority has redefined jargon that has been used for thousands of years.

The ASA ruled that since the retailer used oak packaging around pieces of wood bonded together with the legs of its product lines. It could not label them as hardwood flooring because customers would expect the leg to be make from simple wood.

oak furniture

According to the company, it has appealed the decision from the court’s decision

Depending on the design, the dining table legs from the chain have three to ten bits of wood that runs through the middle of the leg.

In able to aid the ASA in its decision-making, we commissioned an empirical survey of 2,000 customers, asking them about their sense of the concept “solid.” The ASA also consulted with a panel of industry professionals, as well as its expert committee. Customers, industry professionals.  The ASA, on the other hand, ignored this guidance and successfully reinvented the classification.

On 2 points, we strongly disagree with them


According to the ASA, any timber which is not one part is completely functional. And derived from a single tree should no longer be classified as strong. Take a look at the majority of solid tabletops, work surfaces, floor coverings, and gates on the market today.


When relating to one of dining room table legs, the ASA has determined that using a slimmer. Yet muscle mass oak, surrounding the mentioned previously planked oak is classified as a facade. We disagree strongly with the ASA’s role.

At Oak Furniture Land, we do not use the method. The timbers designated as a facade by the ASA are muscle mass timbers that are essential to the building structure.

oak furniture

According to Railing, the chain has appealed the decision”in the hope that rational thinking will prevail. We’d like to emphasize that a committee of credentialed industry experts, thousands of clients. And even the ASA’s expert committee agree that we do not even sell crowns and that our products are 100 percent strong.

Three adverts for the furniture company Oak Furniture Land that have been seen in May 2016

a. A television commercial featured two personalities who repeated wor.  “No facade in ‘ere” three times as they walked around furniture, appearing to investigate various items. The advertiser’s product lines depict the description as a “Solid hardwood dining tables” voice-over. “Every time recognize to ask, ‘Is there any veneer in here?'” said one of the protagonists.

b. A YouTube ad starring the same two as ad (a). They walked around the furniture, inspecting various pieces of furniture and declaring. There’s nothin layer in ‘ere. The ad featured a sign on the store’s entry that read “No veneer throughout ‘ere!” as one of the characters said “No veneer in ‘c. The advertiser’s site’s FAQ section included the question

Is your home furnishings truly 100 percent solid wood?  Even though our advertisements say, there’s nothin layer in ‘ere.  Ensuring negligible movement and means, if cared for properly, your decor will last for years to come.

c. AJ Proctor Builders of Derbyshire comprehend that some of the advertorial furniture has their making using wrap technique, and questioned whether they claimed in ads (a) to (c). That the advertising products were made of solid wood floors.

In the case of their decor, they insisted on the use of only hardwood.  Oxford English defines one of these as “a thin decorative covering of fine wood applied to a coarser wood or other content.